Moving to Northwest Arkansas from Kansas wasn't much of a culture shock, but one difference was authentic street tacos. I visited Taquería El Rancho fortnightly basis for my entire college career. So when I needed to chose a local restaurant to rebrand for class, it didn't take me very long. Because of the name, "El Rancho", I developed the logo around a cattle brand using the restaurant's initials, and the name is set in a typeface I designed. The triangle pattern mimicks textiles found in southern Mexico. Below are some of the brand applications and food packaging.