CITY OF LINCOLN
I was born in a small town, and my inner "Cougar" took over when I was choosing a marketing campaign for class. My project partner and I decided to rebrand and market Lincoln, Arkansas, a town of less than 2,000. Despite Lincoln's size, one of their "parks," Lincoln Lake, contains some of the best free climbing, hiking, and mountain biking in the area. We designed a website and guidebook app, logos for the town and its lake, stationery, town signage, merchandise, a commercial, and a billboard, in addition to planning an event at the lake.