SKY ROCKET RECORDS
This was one of my first branding projects and school, and the process was very new to me. I'd never done so many thumbnails, tried as many type faces, or finished as many concepts as I did for this logo. At the time the entire thing seemed a bit ridiculous, but looking back I can see how I would have never ended up here without all the work that went into it. And now I can't imagine developing a brand any other way.