I have a hard time waking up. Not out of laziness or lethargy; I simply turn off my alarm and the next thing I remember is waking up again at 9:30 and my phone is in my hand. So I developed an app concept to fight my flesh and wake up when I want to. The color scheme is meant to be as jarring to sleepy eyes as possible, and the process is purposefully redundant and obnoxious in order to prevent the users from glossing their way through it. But at the same time, it's also meant to be fun (as much as being woken up can be). It engages the users' brain through games and puzzles that require a considerable level of alertness. By the end of it, going back to sleep should be much more difficult than getting up.